Helping entrepreneurs succeed.
Simple web-based apps for measuring, learning, and communicating progress.
Running Lean
Iterate from Plan A to a plan that works.
The book that started it all...Lean Canvas
Your startup blueprint.
Do you have a product worth building?USERcycle
Manage your customer lifecycle.
Have you built something people want?Our Story
I’ve been building web-based products for almost a decade and throughout that time have been in search of a better, faster way for building successful products. I’ve tried everything from building products in stealth, building a platform, open sourcing, practicing release-early release-often, embracing “less is more”, and even trying “more is more”.
Here’s what I’ve learnt:
Most startups fail and can consume years of your life.
Listening to customers is key but you have to know how.
Life is too short to build something nobody wants.
Then I ran into some early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I first shared my learning through a personal blog, which then turned into a book, and subsequently into a series of products aimed at helping other entrepreneurs raise their odds of success.
That is our mission and reason for being.
- Ash Maurya
Meet the team
Ash Maurya (Founder)
Lukas Fittl
Steve Odom
Ernesto Tagwerker
Travis McCutcheon
Emiliano Villarreal
Eric Ries (Advisor)
Joshua Baer (Advisor)
Jason Cohen (Advisor)
What's in a name?
Research conducted on new product success and failure indicates that it takes 58 new product ideas to deliver a successful new product.
"We’re here to put a dent in the universe. Otherwise why else even be here?"
- Steve Jobs